Case Study: E-Commerce Brand
3.2× ROAS on Meta Ads
THE BRIEF
A DTC skincare brand was spending $30K/month on Meta ads with a declining ROAS of 1.4×. Creative fatigue had set in — they were running the same 3 ad variants for 4 months.
OUR APPROACH
We produced a batch of 18 ad creative variants in a single sprint — testing hooks, formats (UGC-style, product demo, testimonial overlay), and aspect ratios (9:16, 4:5, 1:1). Each variant was designed around a specific hook/angle hypothesis.
THE OUTCOME
Within 6 weeks of deploying the new creatives, the brand's best-performing ad set hit a 3.2× ROAS. Cost per purchase dropped by 41%.
DELIVERABLES
9 × Meta Ad Creatives (9:16)
1080×1920 MP4
6 × Meta Ad Creatives (4:5)
1080×1350 MP4
18 × Thumbnail Statics
PNG
SOFTWARE & TOOLS
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