ProFlow SaaS
2.8× Demo Request Conversion
THE BRIEF
ProFlow, a B2B project management SaaS, needed a hero brand film for their Series A fundraising deck and website. Their existing demo video was a screen recording with no narration.
OUR APPROACH
We scripted and edited a 90-second cinematic product story — opening with the pain point, transitioning into animated UI walkthroughs, and closing with customer social proof overlays. Motion graphics matched their brand identity.
THE OUTCOME
The new demo video on ProFlow's homepage increased demo request conversions from 1.9% to 5.3% within 30 days. The film was also used in the pitch deck for their $4M Series A round.
DELIVERABLES
1 × Hero Brand Film
3840×2160 MP4 (4K)
3 × Social Teasers
1080×1920 MP4
1 × Pitch Deck Export
GIF + MP4
SOFTWARE & TOOLS
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